No-one in her right mind is going to swap 'KUA' for 'Søndre Campus'. Take the lesson from Paris, where 'Centre Pompidou' never was called anything but 'Beaubourg' by the entire population of the city. Has it been 35 or 40 years by now?
If someone desperately wants to change 'KUA' into newspeak, then suggest 'SydKam'. - It might work...